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Proactiv Expands Retail Presence to Ulta

First national beauty retail chain to carry acne treatment line.

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By: Christine Esposito

Editor-in-Chief

Starting Sept. 1, acne treatment line Proactiv will be available at select Ulta Beauty tores and nationwide online at ulta.com. Since its launch, Proactiv has been sold mainly through direct to consumer TV pitches, online and at self-serve kiosks. The new accord makes Ulta the exclusive beauty retailer of the line at the time of the launch, according to the companies. “We at Proactiv are truly excited for this partnership with Ulta Beauty.  As the No. 1 acne brand in America, we are ...

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